Jean Pierre Ribeiro Daquila, Sch Int J Linguist Lit, Apr, 2024; 7(4): 120-144
© 2024 | Published by Scholars Middle East Publishers, Dubai, United Arab Emirates 123
Gen Z (Ribeiro Daquila, 2022, p. 328-331). Arab
countries are diverse in terms of culture, language, and
demographics, so it’s important to recognize that
experiences may vary across different countries within
the Arab world. There are a lot of foreigners living and
working in the UAE, who come from many different
nations (Onley, 2009). These various communities
communicate in English as a common language.
Emiratis use their dialect except for the interaction with
other Emiratis or with other Arabs. We must keep in
mind that Emiratis and Arabs account for only 15% of
the population in the UAE (GMI, 2023). Since they were
raised in such a diverse setting, Emirati Gen Zeers have
naturally adopted English as a way of communication
(GMI, 2023; Ribeiro Daquila, 2021, p.5). As the
language of global business and commerce, English
proficiency is highly prized in the UAE employment
market. Gen Z prioritizes studying and using English
because they are aware of how important it is for job
growth and access to global possibilities (Ribeiro
Daquila, 2020, p. 3). The UAE is a popular tourist
destination and receives millions of visitors annually.
English is the business standard for tourism and
hospitality, enabling Gen Z to communicate effectively
with tourists and participate in the growing tourism
sector (Ameen and Anand, 2020 p.182).
2.1.3. Generation Z and COVID-19
Learning at home was more challenging for
kids who lacked motivation when COVID-19 divided
homes from one another and parents and guardians were
worried about their financial future (Daniel, 2020; Wan
Pa et al., 2021). Depending on their level, topic of study,
and program of study, the COVID-19 pandemic had a
substantial influence on students' lives in several ways.
In addition, many students discovered that they were
unable to finish their university coursework and tests on
time, and in many cases, they had been abruptly excluded
from their social group. In these situations, social media
was essential as a medium for communication and
information dissemination. People regularly turned to
the media in response to hardship and ordinary
annoyances (Wan Pa et al., 2021). Literature (Zhao and
Zhou, 2021; Wan Pa et al., 2021) found that people
tended to use social media for problem-focused
activities, such as looking up health-related information
and emotion-focused coping, when faced with COVID-
19 problems, such as expressing emotions for mood
management or joining online communities for social
support.
Despite the clear advantages of social media
during emergencies like COVID-19, more frequent
usage of the platform is likely to lead to social media
addiction (Kashif, et al., 2020; Zhao and Zhou, 2021),
which may be caused by the government's policy to stay
at home and the abundance of free time. Many people
became agitated and afraid if they did not use it during
the coronavirus lockdown. According to Wan Pa et al.,
(2021) whose study included 96 Gen Zeers, 57.6% of
respondents' academic performance was considerably
impacted by social media addiction. Our research
question 4 will analyze if there was an increase in the use
of English words in Emirati Arabic due to social media
in the UAE as well as if there was a rise in the use of
social media during the COVID-19 pandemic.
2.1.4. Millennials (less commonly Gen Y)
People who were born between 1981 and 1996
are referred to as millennials, also known as Generation
Y or Gen Y, while the exact dates might vary by one or
two years depending on the source. William Strauss and
Neil Howe initially adopted it in their 1991 book
Generations because they thought it was a fitting
moniker for the first generation of adults born in the new
century. Between Generation X (Gen X; defined as those
born between 1965 and 1980) and Gen Z is the group
known as millennials (Zelazko, 2023). Millennials came
of age during an era of major technological shifts,
especially those associated with the rise in the use of the
Internet. Yet millennials don't merely use technology in
a passive way. They are a few of its primary motivators.
Over the course of ten years, Mark Zuckerberg—
possibly one of the most well-known millennials—grew
Facebook from a student directory into a potent and
significant social networking platform. The creators of
Instagram, Kevin Systrom and Mike Krieger, as well as
the creator of TikTok, Zhang Yiming, are other
millennial innovators (Zelazko, 2023). Millennials are
also considered the most educated generation.
Hopykns et al., (2021) research concentrates on
Emirati millennials in the educational setting. This study
concluded that the idea of 'language purity' is
unsustainable and undesirable in today's globalized
world. Both English and Arabic are often used. Arabic is
more common at home, but English is more common in
public settings, internet, and academic settings (Hopykns
et al., 2021, p. 187-189). Moreover, this generation has
earned considerable attention in the literature,
particularly regarding human resources in the workplace
(Alaleeli and Alnajjar, 2019).
2.1.5. Generation Z’s and Millennials’ linguistic
behavior
Gen Z and millennials share some common
linguistic traits in regions or countries in which English
functions as lingua franca such as the Gulf Countries
(Hopkyns et al., 2021 p. 177; Ribeiro Daquila, 2022, p.
337-338) or even where it is the co-official language, in
the Philippines for instance (Sales, 2022, p. 43). In
cosmopolitan cities such as Dubai and Abu Dhabi,
Emirati Gen Z and Millennials have developed a strong
proficiency in English, enabling them to carry out daily
activities like ordering meals, dining at restaurants, and
purchasing at shopping malls. Other traits are code-
mixing. Code-switching is a common term for alternate
use of two (or more) languages, or varieties of languages
in the execution of a speech act. In other words, code-
mixing is intrasentential while code-switching is