Paid Media Earned Media
Teen Driver Safety Week Oct 15 to 21 — Organic social media
Operation Safe Stop
National School Bus Safety Week
Oct 17 to 21 — Organic social media
Pedestrian Safety Enforcement Week
Oct 28 to
Nov 3
— Local Template
National Pedestrian Safety Month October
Social media ads for
Daylight Saving Time and
Halloween
• Statewide News
Release
• Organic social media
Winter Safe-Driving Awareness
Oct 2023 to
Apr 2024
Brogan Campaign
• Banners/Letters
• Fact sheet
Teen Traffic Safety
Oct 2023 to
Jul 2024
Brogan Campaign —
Paid Media Earned Media
Crash Responder Safety Week Nov 13 to 17 — Organic social media
MSP Third District Impaired Driving
Action Team (IMPACT) Paid Media
Campaign
Nov 2023 to
Mar 2024
Brogan Campaign
• Attend events if
possible
Paid Media Earned Media
Older Driver Safety Awareness Week Dec 4 to 8 — Organic social media
Drive Sober or Get Pulled Over
(DSOGPO) Mobilization Paid Advertising
Dec 15, 2023, to
Jan 1, 2024
Brogan Campaign
• Statewide news
release
• Fact sheet/Talking
Points
• Sample social posts
National Impaired Driving Prevention
Month
December — Organic social media
RiderCoach Recruitment
Dec 2023 to
Mar 2024
Brogan Campaign —
Buckle Up in Your Truck Campaign
Dec 2023 to
Apr 2024
Brogan Campaign —
Paid Media Earned Media
Shadow Rider
Postcard Operating
February — Mailed postcard
Paid Media Earned Media
Tactics
February 2024
March 2024
Campaign or Message
Dates
December 2023
Campaign or Message
Dates
Tactics
Campaign or Message
Dates
Tactics
Campaign or Message
Dates
Tactics
Campaign or Message
Dates
November 2023
October 2023
Tactics
Michigan Office of Highway Safety Planning Communications Calendar FY2024
(subject to change throughout the year)
(this calendar can be found on the home page of michigan.gov/ohsp)
St. Patrick's Day Mar 17 — Organic social media
Shadow Rider
Paid Media
Mar to Jul Brogan Campaign —
March 2024
Paid Media Earned Media
4/20 Apr 20 —
• News Release
• Organic social media
National Distracted Driving Awareness
Month
April — Organic social media
Distracted-Driving Enforcement April Brogan Campaign
• Statewide news
release
• Local template
• Fact sheet/Talking
Points
• Sample social posts
Distracted-Driving Public Education
Campaign
April +
throughout year
Brogan Campaign —
Drugged-Driving Public Education
Campaign
Apr to Sep Brogan Campaign —
Statewide Bicyclist Education Campaign Apr to Sep Brogan Campaign —
Paid Media Earned Media
National EMS Week May 19 to 25 — Organic social media
Click It or Ticket (CIOT) Mobilization
Paid Media
May 20 to
Jun 2
Brogan Campaign
• Statewide news
release
• Fact sheet/Talking
Points
• Sample social posts
• Orderable banners
Motorcycle Safety Awareness Month May — Organic social media
National Bicycle Safety Month May —
• Statewide News
Release
• Organic social media
Impaired Motorcyclist Prevention
Campaign
May to Aug Brogan Campaign —
Rear Seat Belt Campaign May to Sep Brogan Campaign —
Statewide Pedestrian Education
Campaign
May to Sep Brogan Campaign —
Paid Media Earned Media
Booster Seat
Campaign
Jun to Sep Brogan Campaign —
Paid Media Earned Media
Speed Enforcement Mobilization Paid
Advertising
July Brogan Campaign
• Statewide news
release
• Fact sheet/Talking
Points
• Sample social posts
June 2024
Campaign or Message
Dates
Tactics
Tactics
May 2024
Campaign or Message
Dates
Campaign or Message
Dates
Tactics
April 2024
Tactics
July 2024
Campaign or Message
Dates
Paid Media Earned Media
Bicyclist Safety Enforcement Week Aug 5 to 11 — Local Template
Drive Sober or Get Pulled Over
(DSOGPO) Mobilization Paid Advertising
Aug 16 to
Sep 2
Brogan Campaign
• Statewide news
release
• Fact sheet/Talking
Points
• Sample social posts
• Orderable banners
Paid Media Earned Media
Child Passenger Safety Week/
Seat Check Saturday
Sep 15 to 21 — Organic social media
Rail Safety Week Sep 16 to 20 (?) — Organic social media
Child Passenger Safety Support September — Organic social media
Paid Media Earned Media
Teen Driver Safety Week Oct 13 to 19 — Organic social media
Operation Safe Stop
National School Bus Safety Week
Oct 21 to 25 — Organic social media
Pedestrian Safety Enforcement Week Oct 26 to Nov 1 — Local Template
National Pedestrian Safety Month October
Social media ads for
Daylight Saving Time and
Halloween
• Statewide News
Release
• Organic social media
Winter Safe-Driving Awareness
Oct 2024 to
Apr 2025
Brogan Campaign —
Teen Traffic Safety
Oct 2024 to
Jul 2025
Brogan Campaign —
Paid Media Earned Media
Crash Responder Safety Week Nov 11 to 15 (?) — Organic social media
MSP Third District Impaired Driving
Action Team (IMPACT) Paid Media
Campaign
Nov 2024 to
Mar 2025
Brogan Campaign
• Attend events if
possbile
Paid Media Earned Media
Older Driver Safety Awareness Week Dec 2 to 6 — Organic social media
Drive Sober or Get Pulled Over
(DSOGPO) Mobilization Paid Advertising
Dec 11, 2024, to
Jan 1, 2025
Brogan Campaign
• Statewide news
release
• Fact sheet/Talking
Points
• Sample social posts
National Impaired Driving Prevention
Month
December — Organic social media
RiderCoach Recruitment
Dec 2024 to
Mar 2025
Brogan Campaign —
September 2024
Campaign or Message
Dates
Tactics
October 2024
Campaign or Message
Dates
Tactics
August 2024
Campaign or Message
Dates
Tactics
Campaign or Message
Dates
Tactics
November 2024
December 2024
Campaign or Message
Dates
Tactics
Buckle Up in Your Truck Campaign
Dec 2024 to
Apr 2025
Brogan Campaign —
December 2024
