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Prepared by Indian Institute of Entrepreneurship
RETAIL STATIONERY SHOP
1. Introduction:
Stationery items like notebooks, exercise books, logbooks, pen, pencil, high lighter, marker,
sharpener, file, folder, papers, eraser, stapler, items required for various project, pencil box
etc. are compulsory items for students. The stationery business is a customer’s driven The
Stationery ha historically means a wide range materials, papers, and officials supplies,
writing implements, greeting cards, glue, pencils case etc.
2. Market Potential:
In the global market in writing instruments is estimated about USD 38 billion of which global
pen market accounts for nearly USD 30 billion. In India market consists of around 15
largescale, 100 medium scale, and 1000 small scale manufacturing units. These units have a
combined production capacity of over 10 million pieces a day. About 80% of revenue of the
pen industries in India comes with a price range of up to Rs. 15/-. A small percentage of pens
is priced in the range of Rs. 100/- to Rs.300/- and miniscule of the market is contributed by
the super premium segments in which the price tag goes high as Rs. 1,00,000/-or more. While
the market for lower price range (up to Rs. 15/-) is growing a rate of 7% to 8% annually, the
market for the pen is growing at 8% to 10%. Besides the global Stationery products market
size was valued at USD 90.6 billion in 2018 and expecting to expand at 5.1% over the
forecast period. Growing literacy rate across the country and the increasing numbers of youth
inclining towards higher education are among the prominent factor for the market growth. In
India the stationery industry is worth Rs. 4000 core, comprising of wide verities of products
and categories. It can right be classified in to paper products, writing instruments,
computers stationeries, school stationery, and office stationery. Though the Indian
stationery industries are dominated by the local stationery players, and a large numbers of
players are now entering in the industry.
In India, major demand for stationery products is generated from education sector due to
increasing enrolment of students in schools and higher educational institutions. Further,
growing e-commerce industry in the country is also contributing to rising sales of stationery
products. Office segment is the second highest consumer of stationery products and is
anticipated to register healthy growth during the forecast period due to growing demand for
stationery products in the service sectors. Amongst all, paper stationery accounted for the